The Content Creation Trap: What Not to Sweat Over When Starting OutDecember 14, 2023
Let’s chat about a common pitfall in the content creation journey. When you’re diving into the world of digital marketing for real estate, especially video, it’s easy to get caught up in the details and lose sight of what truly matters. So, let’s break down three key areas where it’s okay to ease up a bit.
Expertise Isn’t Everything: Share and Learn
First things first, don’t feel pressured to be the ultimate expert in every topic you touch. Real estate is a vast field, and part of its charm is the continuous learning curve. Share the knowledge you have, and be transparent about areas you’re still exploring. This approach not only humanizes you but also invites engagement. Ask questions, seek insights from your audience, and turn your content into a two-way street. Remember, authenticity often resonates more than perfection.
Gear Good, Content Great: Focus on What Matters
Moving on to the technical side – equipment. Yes, having a decent camera and microphone can enhance the quality of your content, but they’re not the be-all and end-all. Your audience is here for your insights on real estate, not a Hollywood production. Start with what you have, even if it’s just your smartphone. As you grow, you can gradually upgrade your gear. The key is to start and maintain consistency. Your first video or podcast might not be flawless, but it’s a stepping stone to better content.
Omnipresence Overload: Choose Your Platforms Wisely
Lastly, let’s talk about distribution. In the digital age, it’s tempting to plaster your content across every available platform. But here’s a little secret: you don’t have to be everywhere. It’s more effective to identify where your target audience hangs out and focus your efforts there. For real estate professionals, platforms like LinkedIn, Instagram, and specific real estate forums can be goldmines. Spreading yourself too thin can dilute your message and burn you out. Quality over quantity, always.
That’s a wrap
In summary, when you’re starting with content creation, remember to keep it real, start with what you have, and focus on platforms that matter to your audience. Your journey in digital marketing is unique, and it’s okay to take baby steps. Embrace the learning process, and don’t let the pursuit of perfection hinder your progress.
Stay tuned for more insights on leveraging digital marketing in real estate. And remember, I’m here to help you cut through the noise and make your mark in the digital world. Let’s grow together!
Tara Meier is a seasoned real estate marketing technology expert with over 20 years of industry experience. Known for her entrepreneurial spirit, Tara excels in leveraging innovative marketing technology to enhance visibility and productivity. As a coach and consultant, she specializes in Brand & Identity Development, Online Presence & Reputation Management, and Social Media Strategy. Tara’s expertise extends to AI & Automation, Digital Advertising, CRM Implementation, and Transaction Management Systems. Her focus is on driving growth and efficiency for real estate professionals through cutting-edge strategies and tools.