Embrace AI for Real Estate ExcellenceNovember 20, 2023
As a seasoned real estate professional, you understand the importance of staying ahead in a competitive market. AI tools can be your secret weapon to streamline tasks, enhance marketing efforts, and gain valuable insights so you can do more of what you do best – spending valuable face time with your people.
Here are some top AI platforms to consider integrating into your real estate business as we move into 2024:
- Visual Branding with Canva
Canva simplifies graphic design, allowing you to create professional real estate logos, business cards, listing flyers, and social media posts. Tailor your visual brand easily to build recognition and trust with your clients. You can create branded templates for your social media pursuits including (but not limited to) videos, and thumbnails. Use “magic switch” to quickly and easily repurpose content for different platforms.
- AI-Powered Content Creation with ChatGPT
ChatGPT is your AI writing assistant. It can generate real estate blog posts, listing descriptions, and buyer guides based on your input, saving you time while providing informative content. Go for the Pro version if you want to upload photos for description purposes.
The power of ChatGPT is in the prompt and re-iterating your initial request to continue building powerful content. For example. You can ask Chat GPT to write a blog post on how to implement a long-form video strategy as a real estate agent with 10 examples of content. Based on the answers you can ask it to write a script for a video for example number 1. Then turn that long-form content into 3 short-form reels with hooks.
The possibilities are endless! For more ideas check out this blog article on how to leverage ChatGPT specifically.
- Efficient Video Production with Descript
Descript’s Overdub tool utilizes AI to synthesize speech in your preferred tone and insert it seamlessly into video walkthroughs and advertisements. Its transcription feature simplifies video editing – all you have to do is cut out the transcript section of the video you want to remove and it removes it from the video at the same time.
Want to repurpose your long-form video to short-form reels? This is your go-to tool for all things video editing. Need a little help with your eye contact because you keep staring at a prompter or words on a screen? It can even bring your eyes up so you’re making eye contact with your viewers.
- Data Insights with Perplexity
Perplexity analyzes MLS and other real estate data using AI to uncover trends and patterns. Leverage these insights to optimize pricing, understand buyer preferences, and identify new opportunities. You can use ChatGPT for much of the same function, however, Perplexity provides in-depth references for further exploration of the data.
By incorporating these AI-powered platforms into your workflow, you can enhance productivity, establish a distinct brand, explore new marketing channels, and gain a deeper understanding of the real estate market and how to share it with your audience and clients, just to name a few.
Another great perk about these tools is they ALL have a free version that is extremely powerful and low-cost pro versions to enhance your productivity and output.
Embracing strategic AI tools positions you to thrive in the ever-evolving world of real estate in 2024 and beyond.
If you have questions on how to implement these tools in your business, reach out, and let’s chat!