Unlocking Instagram’s Potential: Reels, Carousel Posts, and How to Skyrocket Your FollowingSeptember 12, 2023
Social media has become an essential tool in marketing for businesses today, and real estate professionals are no different. Creating an online presence that resonates with followers and potential clients is vital in this industry, and Instagram is a great platform to use. It is a visual platform and an excellent way to showcase your listings and build relationships with your audience. However, with the constant changes in algorithms, it can be hard to keep up with what we should be doing to stay in front of our target market. In this blog post, we’ll explore how using Instagram Reels and Carousel posts can help generate engagement and boost your followers on the platform.
Instagram Reels is the newest feature on the platform. They are short videos that last up to 60 seconds and typically feature music or audio in the background. Reels are a great way to engage your audience and showcase your personality. They are similar to TikTok, but the main difference with Reels is that they’re specific to Instagram. To start using Reels, head to the camera icon in your Instagram story and swipe right until you see ‘Reels’ to begin creating content.
When it comes to real estate, you can use Reels to showcase properties, introduce yourself to your audience, share behind-the-scenes clips, and more. Make your Reels unique and fun while still maintaining a professional image. Be sure to add relevant captions and hashtags to your Reels to enable your content to reach a wider audience. Additionally, you can add your Reels to your profile under the ‘Reels’ tab.
Instagram Carousel Posts
Carousel posts are essentially a slideshow of images or videos. Users can swipe left to see more of the post and even interact with it by liking, commenting, and saving. Carousel posts are perfect for real estate because they allow you to showcase multiple photos of a property, walk through a listing, or simply tell a story. To create a carousel post, head to your Instagram feed and select the ‘Select Multiple’ option while uploading your content.
Not only are carousel posts visually appealing and engaging, but they can also help boost your reach and create a reason for users to return to your profile. You can use carousel posts to feature successful sales, highlight a property’s unique features, and more. You can also make them informative, showcasing your knowledge of the industry.
Plan Your Content
It’s not enough to just post content; you have to be strategic about it. Planning your content in advance can help you stay consistent, create a cohesive brand image, and make sure each post is tailored to your target market. Take the time to understand your audience and what they want to see from you. Create a content calendar detailing your upcoming posts, taking into account holidays, special events, and seasonal trends.
Engage with Your Audience
Building an engaged audience is one of the primary goals of social media marketing. Respond to comments and messages, like and comment on posts from other accounts in your industry, and engage in conversations with your followers. Encourage engagement on your posts by adding a call-to-action and asking questions. The more you engage with your followers, the more likely they will become advocates for your brand.
Using Instagram as a real estate professional is essential for building your online presence and reaching your target market. Instagram Reels and Carousel posts are great ways to generate engagement and boost your followers on the platform. Make sure you plan your content in advance and are strategic about how you showcase properties and your industry knowledge. Lastly, engaging with your followers will help build a loyal following and increase awareness of your brand.
Not sure where to start? We have got your back! We provide a wealth of resources, from detailed how-to guides on popular real estate topics, to curated video tutorials and webinars, to helpful podcasts created by the top minds in the industry.