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5 Steps to Video Success for Social Media

Technology

5 Steps to Video Success for Social Media

September 3, 2024

Elevate your authority and create opportunities for your business in 2024 and beyond by tapping into the 5 key stages of video content creation for social media: Planning, Recording, Editing, Distribution, Engagement & Insights.

Dive into each phase, where planning sets the foundation, recording captures your vision, editing polishes your story, distribution amplifies your reach, and engagement & insights steer your future success.

Stage 1: Planning

What do I want to speak on that would ideally be both entertaining and educational?

What are others finding success speaking on?

What are my most popular posts on social?

What are Buyers & Sellers asking me about?

What’s on the news — what is my SOI seeing/hearing that I need to chime in on?

Tools

  • Meta Business Suite
  • ChatGPT
  • AnswerThePublic
  • Google Sheets: Add your ideas into Google Sheets for organization and scheduling

Stage 2: Recording

Format:

  • Long (2+ min) or short (30-90 sec)
  • Horizontal (YouTube) or Vertical (Reels/TikTok/Shorts)
  • Self-record

Equipment

Hire videographer. Where to find one?

  • Google
  • Thumbtack
  • Yelp
  • Instagram – search “Videographer”

Stage 3: Editing

Won’t the videographer do that?! Possibly… if so, great! If not, look for a Freelancer / local marketing company / digital agency.

Online editing services:

  • beCreatives
  • Edit Crew
  • Fiverr
  • AI services –
  • OpusClip
  • HeyGen

Stage 4: Distribution

Where to post and when:

  • Instagram: Wednesdays @ 11am
  • Facebook: Tuesdays & Thursdays @ 10am

Thumbnails / Captions

Use ChatGPT – “Write a thumbnail idea and caption using a few sentences for the Instagram Reel about “INSERT VIDEO DESCRIPTION HERE”. Start the caption with an intriguing sentence.”

Scheduling:

  • Buffer.com
  • Sendible
  • Meta Business Suite

Stage 5: Engagement & Insights

  • Responding to comments
  • Tracking performance
  • Advertising
  • Meta Business Suite
  • Final Thoughts

Be consistent, be yourself, and have fun. When you do, your viewers will too. And that’s when the magic happens!

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Aaron Lacey

VP, Marketing Technology Director - Arizona & California

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