5 Steps to Video Success for Social Media

Elevate your authority and create opportunities for your business in 2024 and beyond by tapping into the 5 key stages of video content creation for social media: Planning, Recording, Editing, Distribution, Engagement & Insights.

Dive into each phase, where planning sets the foundation, recording captures your vision, editing polishes your story, distribution amplifies your reach, and engagement & insights steer your future success.

Stage 1: Planning

What do I want to speak on that would ideally be both entertaining and educational?

What are others finding success speaking on?

What are my most popular posts on social?

What are Buyers & Sellers asking me about?

What’s on the news — what is my SOI seeing/hearing that I need to chime in on?

Tools

• Meta Business Suite
• ChatGPT
• AnswerThePublic
• Google Sheets: Add your ideas into Google Sheets for organization and scheduling

Stage 2: Recording

Format:

• Long (2+ min) or short (30-90 sec)
• Horizontal (YouTube) or Vertical (Reels/TikTok/Shorts)
• Self-record

Equipment

Hire videographer. Where to find one?

• Google
• Thumbtack
• Yelp
• Instagram – search “Videographer”

Stage 3: Editing

Won’t the videographer do that?! Possibly… if so, great! If not, look for a Freelancer / local marketing company / digital agency.

Online editing services:

• beCreatives
• Edit Crew
• Fiverr
• AI services –
• OpusClip
• HeyGen

Stage 4: Distribution

Where to post and when:

• Instagram: Wednesdays @ 11am
• Facebook: Tuesdays & Thursdays @ 10am

Thumbnails / Captions

Use ChatGPT – “Write a thumbnail idea and caption using a few sentences for the Instagram Reel about “INSERT VIDEO DESCRIPTION HERE”. Start the caption with an intriguing sentence.”

Scheduling:

• Buffer.com
• Sendible
• Meta Business Suite

Stage 5: Engagement & Insights

• Responding to comments
• Tracking performance
• Advertising
• Meta Business Suite
• Final Thoughts

Be consistent, be yourself, and have fun. When you do, your viewers will too. And that’s when the magic happens!