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Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

Best Practices

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

November 23, 2022

Are spam comments ruining your Instagram experience? You’re not alone! Spam comments are becoming more and more prevalent on social media platforms, including Instagram.

These spam comments can hurt your engagement rates as the algorithm may recognize your post as “spammy” and avoid showing it to real viewers on the platform.

If you have seen an increase in the number of spam comments on your Instagram posts lately, here is an easy strategy to help you eliminate spam comments immediately.

The Hidden Word Strategy

On your Instagram profile, select the menu with the 3 lines on the top right, then follow these steps.

1.       Select “Settings”

2.       Select “Privacy”

3.       Select “Hidden Words”

4.       Scroll down to find “Manage custom words and phrases” and select the arrow to open a new page

5.       Type in several words and phrases that you often find appearing in your spam-like comments, then press “Add” after each word or phrase.

6. Next toggle on the options to “hide comments” and “hide message requests”

Some phrases you might include could be:

  •  Promote it on
  •  DM us at
  • Send pic
  • follow me
  • get more followers

Congratulations! You are officially a Spam-Fighter, making your Instagram profile a better place to share your compelling content!

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Wendy Lunt

VP Marketing Technology Director, Washington

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