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Maximize Your MLS Membership

Best Practices

Maximize Your MLS Membership

May 3, 2020

It doesn’t take a genius to see that real estate agents are one of the most nickel and dimed groups of business professionals. It’s fifteen dollars a month here and twenty dollars a month there, it really adds up fast! There are some many companies that are selling to real estate agents, from customer relationship managers (CRM) to the latest and greatest lead generation platform, it’s easy to see why this continues to happen.

But, truth be told, real estate agents share some of the blame for this trend. You see, many of these companies are selling tools and resources that are available through your MLS membership, ones you’ve already paid for! Things like CRM programs, transaction management software, data analysis, and marketing tools, of course you will need to check with your local and state MLS provider to see what’s available in your area.

Now, I understand that not every program offered by the MLS is going to be cutting edge, however it is still worth the time to check out what’s being offered, even if it’s just used for comparison purposes. Hopefully, by knowing what is available from your MLS provider, you may end up saving some of the nickels and dimes!

Here are some programs that may be available in your area:

RPR: Providing REALTORS® with comprehensive data, powerful analytics, and client-friendly reports. It is an invaluable member benefit offered exclusively to REALTORS® at no additional cost. RPR services every segment of the real estate industry: Residential, Commercial, Brokers, Appraisers, Associations and MLSs.

zipForm Plus: The essential real estate transaction management and forms software with all the must have features, including current statewide contracts, local forms, and more.

dotLoop: Online workspace that connects everyone and everything needed to complete a real estate transaction in one place. dotloop allows you and your agent to edit, complete, sign and share documents without ever needing to print, fax or email.

Instanet: Your one-stop-shop for transaction management on mobile, tablet, or desktop. Complete with a custom dashboards, TransactionDesk® gives you access to your files, Communicate with Clients, fill in forms, review documents anywhere anytime.

Remine: Remine is a real estate intelligence platform for Agents that is delivered exclusively through the MLS. The platform analyzes property records, transactional history, consumer data and delivers actionable insights on an intuitive user interface.

Cloud CMA: A comparative market analysis is one of the most important tools you have as a real estate professional. Cloud CMA is the trusted CMA software for REALTORS® that will help you write more offers and win more listings, by making you look awesome in front of your clients.

Realist®: Realist® is a public-record database that seamlessly integrates with your MLS system, allowing your members to quickly research properties and listings, assess market conditions and trends, value homes, identify comparable sales, market to buyers and sellers, and create custom exports.

 

 

 

 

 

Mike Kelly

Marketing Technology Director, Texas

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