Make It Rain CMA’s With This Simple Email Marketing StrategySeptember 3, 2020
One of my favorite products right now is Homebot.
They send a simple home value update email to your past client database and home owner farm once per month, every month.
And before you you say, “yeah but how accurate is the data …”
… check out the engagement rate on these emails (both open rates and click-throughs):
Pretty crazy, right?
And I know CMA requests don’t exactly equal listings but they are opportunities. In other words, they are “at bats.” And the more at bats you can create in your business, the more listings you’re going to get.
In the example above, one of those CMA requests converted into a $655,000 listing from someone my agent hadn’t spoken to in over 6 years 😱.
So, how do we create even more “at bats”?
Homebot sends a monthly home value email that looks like this:
30 – 60 days after they receive their initial Homebot monthly digest, we send them this follow up email:
Hi [First Name],
You’ve been receiving my free wealth-building tool, HomeBot.
I imagine you looked at it and thought ‘my home is worth way more than this.’
Here’s what you need to know: buyers are seeing numbers just like this from Zillow and other platforms. Worse, real estate professionals are relying on tools like this to help them figure out your home’s value as well!
For a home like yours, technology isn’t enough. You need human expertise and storytelling to inspire people to see your home’s value beyond the algorithm.
If you want an expert, human valuation of your home, reply to this email and we’ll take care of the rest.
It doesn’t matter whether you’re using Homebot, Homebeat, MyListReport, or some other home valuation tool or monthly email.
Copy-paste my template and send it out to your database and watch those CMA requests come back to you.
Try it, and then come back and let me know how it goes!