Wait… Where Did the Q&A Go on My Google Business Profile?!

You’re sipping your coffee, checking your Google Business Profile (as any savvy real estate pro does), and BAM—
Your beloved Q&A section?
Gone.
Vanished.
Ghosted like a bad first date.

So… what gives?

As a marketing consultant and Google Business Profile nerd (like, the kind that gets weirdly excited about citation consistency), I’ve spent the past year telling real estate agents:
“Fill out your Q&A section—it’s free SEO gold!”

And it was.
Until it wasn’t.

Here’s what’s really going on:

Google, in all its mysterious, algorithmic glory, has quietly removed the Q&A feature from public view—especially for service-based businesses like realtors, mortgage pros, and yes, even our favorite dog groomers.

Why? A few theories:

1. Low engagement. Not many people were actually using it. If a feature doesn’t get love, Google doesn’t keep it around.
2. Too much spam, not enough control. People (or bots) could drop some questionable stuff in there, and you had limited ways to clean it up.
3. AI is taking over. Google is leaning into smarter, dynamic content—think AI overviews and reviews-based insights instead of static Q&A blocks.
4. Real estate is a service-based biz. Google is moving away from Q&A for professionals who don’t have a walk-in storefront.

So… what now?

Don’t worry—you still have tools in your marketing toolbox. Here’s what I recommend instead:

• Turn your FAQs into Google Posts. Think: “What’s the difference between pre-qualified and pre-approved?” or “How much should I save for closing costs?”
• Ask happy clients to mention specific services in reviews. It’s like sneaky keyword magic.
• Max out your “From the Business” section. Tell people what you do, how you do it, and why you’re awesome.
• Link to your FAQ page on your website. Still want that content to shine? That’s your new stage.

The takeaway?

Don’t mourn the Q&A section.
Celebrate the fact that you’re still showing up in searches, getting reviews, and showing off your expertise in better, smarter ways.

Google changes the rules.
You? You evolve, adapt, and keep showing up like the marketing pro you are.

Now, go turn that “Where did it go?” into “What can I do next?”

And that’s where I come in.
I’m here to keep an eye on the constant wave of Google updates—so you don’t have to.
Stay in touch, and let’s keep your business profile looking its best and working even harder for you.

👉 Need help? Just say the word.