Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events

Business as usual? Not exactly.

COVID-19 Resources

Business as usual? Not exactly.

March 31, 2020

As we are entering into unchartered territory over the coronavirus and panic that appears to be sweeping around the globe, we are faced with a new challenge. How do we continue our sales efforts when we are being advised to limit outside sales activities? I’m inserting an excerpt from a great article I read by Mike Weinberg, best-selling author who said;

“Focus over Fear: In both good times and bad, those who focus on the task at hand outperform those caught up in fear. Fear, for the most part, is an unproductive emotion. You face a choice. You can fret about what may happen or you can focus on doing your job. For all the things that many of us dislike about legendary New England Patriots coach Bill Belichick, I absolutely love his well-known mantra: “Do Your Job.” Right now, that’s a message we ALL need to embrace!”

I love that excerpt, and it poses the question, what exactly should we be focusing on to continue our sales efforts during this time? The answer is simple, what we can control. Many of you have already embraced the power of social media platforms and will likely continue to focus your efforts there, some have not and it’s time to start making waves on Facebook, Instagram or whatever platform fits your customer’s style. It’s also time to start digging deeper, beyond the memes and funny posts and beyond the scrolling and liking. It’s time to start leveraging our social platforms to, to engage like never before, to make it about your customer and above all, to keep it POSITIVE.

But wait… there’s more! What about a virtual coffee, a webinar, a Zoom meeting, a video message? Popular platforms like Zoom, Go-to Meeting and BombBomb have made a huge impact in the industry and if you haven’t started leveraging the power of these platforms, now is the time. We can’t simply wait around for the coronavirus to ‘go away’, in fact, now is the perfect time to increase your activities by focusing on what you can control, and what better time to learn how to use these platforms? Perhaps you’re not the most tech savvy person in the world, perhaps your afraid of messing up, or you simply don’t like the way you look on video? Everything has a learning curve, I mean after all, when you were a child learning to walk did you fall down and give up? Let’s also address how much most of us don’t like the way we look and sound on video, let’s face it folks, that’s the way we look and sound in real life.

So, let’s get practical, embrace the change, choose focus over fear. Let’s walk into the next few weeks in the confidence of knowing that we’re continuing our efforts, we’re just using different channels. If you are a WFG Title Agent, be on lookout for multiple webinar opportunities that will address the platforms that we should be using and guide you through the process. In the mean-time here are my top 5 things to focus on over fear:

Social media engagement, not just posting, but commenting, liking and sharing.
BombBomb email videos, stay top of mind and in front of your customers.
Zoom meetings, if you are unable to meet in person, schedule a virtual coffee.
Webinars, leverage webinars to educate your customers and bring them value.
Last, but certainly not least, good old fashion phone calls to build relationships.

Aaron

Comments

Add Your Review
Cancel reply

Your email address will not be published. Required fields are marked *

*

*

Can we help you find something?

Product Reviews

Trackxi

If you’re a Real Estate agent, transaction coordinator, or brokerage...

Photo Perfect

Photo Perfect is an easy to use app that takes...

Video Perfect

Video Perfect is an easy to use, Virtual Open House...

WESTprotect 411

Fraud attempts have increased significantly and the risks have never...

dashCMA Logo

dashCMA

Support your pricing strategy in minutes, not hours. dashCMA equips...

Tech Talk Blog

Reviews

3 Proven Strategies for Realtors to Get More Google Business Page Reviews

In the competitive world of real estate, a strong online...

ChatGPT for Realtors

Maximizing Business and Productivity: How Realtors Can Leverage ChatGPT

In today’s fast-paced real estate market, staying ahead of the...

Optimize your Google Business Profile

How to Optimize Your Google Business Profile

In today’s digital age, having a strong online presence is...

Instagram Reels and Carousel Posts

Unlocking Instagram’s Potential: Reels, Carousel Posts, and How to Skyrocket Your Following

Social media has become an essential tool in marketing for...

Baby Boomers: Your Ticket to Real Estate Success in 2023

According to the latest 2023 NAR Home Buyers and Sellers...

MDA University

No posts found.

RSS Inman News Top Stories

  • Fed stays put but is prepared to hike rates one more time this year
  • Top-producing LGBTQ+ Real Estate Alliance members earned $8.53B
  • Demand for purchase loans picks up, but so do mortgage rates
  • Homebuilder confidence tanks as mortgage rates rise
  • Does size really matter? How to choose the right team for you

Featured Products

Trackxi

Photo Perfect

Video Perfect

WESTprotect 411

dashCMA

Spacio

Latest Courses

No posts found.

Latest Guides

3 Proven Strategies for Realtors to Get More Google Business Page Reviews

Maximizing Business and Productivity: How Realtors Can Leverage ChatGPT

How to Optimize Your Google Business Profile

Unlocking Instagram’s Potential: Reels, Carousel Posts, and How to Skyrocket Your Following

Baby Boomers: Your Ticket to Real Estate Success in 2023

Tech Up Your Real Estate Business with These Must-Have Tools

© 2023 Copyright My Real Estate Nerds.
MyHome, a Williston Financial Group Company™