Why Pinterest Should Be a Part of Your Real Estate Marketing Strategy

Staying ahead of the competition means effectively leveraging every available tool to market properties and services. While Instagram and TikTok are popular platforms for their visual appeal and wide reach, Pinterest offers unique advantages that make it a must-have in any real estate professional’s marketing arsenal. In this blog post, we will explore why real estate professionals should use Pinterest to drive traffic to their websites, extend the life of posts from other platforms, and discover additional benefits that Pinterest can offer.

Drive Traffic to Your Website with Pinterest

One of the most significant advantages of Pinterest is its ability to drive substantial traffic to your website. Unlike other social media platforms, Pinterest acts more like a search engine, where users actively seek out ideas and solutions. Here’s how you can harness this power:

1. Rich Pins: These are enhanced Pins that include extra information directly on the Pin itself. For real estate professionals, this means you can include details such as property descriptions, pricing, and contact information, making it easier for potential clients to find the information they need and visit your website for more details.
2. SEO Benefits: Pinterest Pins can be optimized for search engines by using relevant keywords in your Pin descriptions, titles, and boards. This enhances your visibility not only within Pinterest but also on search engines like Google, driving more organic traffic to your website.

Extend the Life of Your Posts

The shelf life of posts on platforms like Instagram and TikTok is relatively short, often disappearing from user feeds within hours. Pinterest, however, offers a much longer lifespan for your content:

1. Evergreen Content: Pins continue to be discoverable and re-pinnable indefinitely, providing continuous traffic long after the initial post. This means your content can keep driving leads and website visits months or even years after it was first published.
2. Cross-Platform Integration: By repurposing your Instagram and TikTok content on Pinterest, you can ensure it remains visible and useful. Create Pins that link back to your Instagram or TikTok posts, encouraging users to follow you on multiple platforms and keeping your content active.

Build a Visual Portfolio & Showcase Your Real Expertise

Pinterest is inherently visual, making it an ideal platform for showcasing properties and real estate services:

1. Virtual Tours and Property Boards: Create boards dedicated to different properties or types of real estate (e.g., luxury homes, commercial properties, rentals). Use high-quality images and videos to give potential buyers an immersive experience.
2. Client Testimonials and Success Stories: Visual testimonials and success stories can be highly effective. Create Pins that highlight client reviews and successful transactions, building trust and credibility with potential clients.
3. Educational Content: Share informative Pins that educate your audience about the buying or selling process, real estate market trends, and investment tips. This positions you as a knowledgeable and trusted expert in your field.
4. DIY and Home Improvement Tips: Pins that provide practical advice on home staging, renovations, and decorating can attract homeowners and buyers alike, providing value and showcasing your expertise beyond just property transactions.

Pinterest offers real estate professionals a unique and powerful platform to drive website traffic, extend content life, and build a visual portfolio to showcase expertise. By integrating Pinterest into your marketing strategy, you can unlock new opportunities and stay ahead in the competitive real estate market.

What’s next

Now that you’re familiar with WHY Pinterest should be something to add to your strategy, stay tuned for best practices and how to implement in Part 2: Implementing a Pinterest Strategy for Optimal Organic Reach.