January Jumpstart: 20 Time-Saving Content Ideas for Realtors

As we enter the new year, real estate professionals often find themselves at a crossroads of creativity and strategy. The lingering question of “what to post” can be a significant mental block, especially when the hustle of the real estate world never slows down and the pressure of showing up online never ceases. I’m here to help you save time, and headspace, and spark your creativity. Every month in 2024 I’ll be putting together to be your guide and a source of inspiration tailored specifically to real estate professionals with versatile options that are perfect for creating engaging posts and captivating short-form videos. Whether you’re looking to connect with potential clients, showcase your expertise, or keep your online presence vibrant and relevant, these ideas are designed to be easily adapted to your unique style and audience. So, let’s dive in and transform that content creation hurdle into a springboard for your digital marketing success this January!

1. Repurpose an Old Post: Refresh a popular post from the past with updated insights or a new twist. For a reel, create a fun comparison between then and now.
2. 2023 Market Recap: Share key highlights from last year’s market in a post. For a reel, use graphics and quick facts to make it engaging.
3. 2024 Predictions: Write a playful post with both serious and light-hearted predictions. Create a reel with your most out-of-the-box forecasts.
4. Amplify Your Origin Story: Reintroduce yourself in a post, sharing your journey. In a reel, narrate your story with engaging visuals or quick snippets of video with a timeline.
5. What to Do in Your Area for January: List local events or activities in a post. Make a reel visiting or showcasing these places.
6. Share Your Goals for 2024: Write a detailed post about your professional goals. Create a reel with a fun, visual representation of these goals.
7. Industry ‘Reality’ vs. Perception: Debunk myths in a post. Use a reel to humorously contrast expectations and reality.
8. Project Before and After: Showcase transformations in a post. This could be before and after renovations, staging, reorganization, or even a DIY home project. Choose something you’re passionate about and enjoy doing. For a reel, use a quick, dramatic before-and-after visual or even a time-lapse.
9. Famous Quote Repurposed: Share a quote in a post, relating it to your niche. Create a reel with you saying the quote, adding a personal touch.
10. Your Favorite Tools and Resources: List them in a detailed post. Show them in action in a reel.
11. January Home Maintenance Tips: Offer seasonal tips in a post. Create a quick, informative reel demonstrating one of the tips.
12. Your Perspective on Niche-Related News: Share your thoughts in a post. Discuss it in a reel, possibly asking for followers’ opinions.
13. List of Your Favorite Books and Experts: Recommend them in a post. Flip through the books or show snippets of the experts in a reel.
14. Share a Photo of You in Your Workspace: Post a well-composed photo. Create a reel giving a mini-tour of your workspace.
15. Current Industry Trend or Update: Write an informative post. Make a reel highlighting the trend with engaging visuals or animations.
16. Checklist for Getting List Ready: Provide a detailed checklist in a post. In a reel, visually tick off each item in a fun way.
17. Collaborations with Your Favorite Home Service Providers: Write about the collaboration in a post. Show snippets of the collaboration in action in a reel.
18. Re-write your Bio: Give your Bio an update and share what and why you updated it in a short story or reel. Create a static post celebrating your wins or accomplishments from 2023.
19. Favorite Spot in Your City: Write about why you love it in a post. Create a reel visiting the spot, highlighting its best features.
20. Favorite Things About Your City in January: List them in a post. Make a reel showing these things, possibly with you enjoying them.

These ideas are designed to be adaptable, allowing you to infuse your unique style and expertise into each piece of content, whether it’s a detailed post or an engaging, quick reel.

Don’t forget to utilize trending audio in reels and add captions when you’re speaking in the video for accessibility and for those listening with the sound off.

If you’re looking to learn how to create reels, reach out or watch our events page for upcoming classes.