Defining Your Audience: A Key to Real Estate Marketing Success

Why it’s Important

Have you ever struggled with what to say in a blog post, social post, or email campaign? If so, it was likely you weren’t clear on who you were talking to. As a real estate professional, clearly defining and connecting with your target audience can significantly enhance your marketing efforts and client relationships because you’re addressing someone specific. Have you ever heard ‘When you try to speak to everyone you’re speaking to no one?’

How to Identify Your Ideal Client

Focus on what you’re good at, your area, what you enjoy, and the opportunities that are available to you in the market. For example:

• Take the time to look at where you’ve had success. How did you get your past clients?
• What kinds of activities or lifestyles do they enjoy?
• Are they living in a specific area?

Then Create a Persona

Give your ideal client a name, something like Sally the Savvy Seller or First-Time Buyer Becky. You can have more than one, but it’s important to go through each step.

• Define who they are
• Specific demographic and psychographic characteristics
• Their fears, their pain points, common concerns or challenges
• Where and how they like to communicate and engage

Also, don’t ignore the insights you can find through Google Analytics from your website activity or via your social channels. Metricool has a great analytics feature for socials in addition to planning tools. Check it out!

ChatGPT Prompt Examples

• First-Time Homebuyers: “What are the top pain points and challenges of first-time home buyers in [specific location] and how can a realtor address these effectively in social content and marketing campaigns?”
• Luxury Property Market: “Identify the unique challenges faced by clients in the luxury property market and suggest strategies for realtors to cater to this niche, specifically in [specific area].”
• Then, reiterate any specific pain point and prompt: “Regarding (specific pain point), what are 10 content ideas that would address this concern?”

Use these tools to start your year off strong by giving your content clarity and focus.

I can’t wait to see you do your thing!!