10 Powerful Real Estate Marketing Insights from the #NurtureCon Conference
October 6, 2017Real estate conferences are critical for learning marketing insight to accelerate your business. But, if you’re going to travel away from your team and your clients, you need to know it will be worth it. There are a few notable real estate conferences over the calendar year – National Association of REALTORS® Conference & Expo, Inman Connect, ReFresh – but it can be tough when they overlap with other commitments or the cost to get there feels especially high.
Enter Nurture Con, a five-day virtual conference. You can attend over 30 sessions, without even leaving your home or office. Hell, you don’t even have to get dressed.
Mark your calendar for Monday, October 23, 2017, the Nurture Con kick off. Register now for an all-access pass, free of charge.
No travel. No cost. No hassle. No brainer!
Between now and the event, get a sneak peek at the real estate marketing insights you’ll be receiving with these early nuggets:
1) Stacie Staub — Founder and Owner, West + Main Homes
“If you don’t already have a database uploaded to a good platform, then you are missing out on some automated marketing, as well as the opportunity to target your different audiences through custom marketing pieces designed to reach people where they spend the most time: their email inbox.”
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2) Jonathan Greene — Team Leader, Gosselin & Greene at Prominent Properties Sotheby’s International Realty
“If you don’t have a LinkedIn profile that’s complete and perfect, you’re just tossing money out the door, because you could put your name into Google with your agency — anyone can — and LinkedIn will be in the top three [results] every single time. … If you’re going to use a [social] network, make sure that you’re going to use the network. Keep your profile current.”
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3) Lisa Fettner — VP of Marketing, ReferralExchange
“Help prospects get to know the ‘virtual you.’ Use a current, professional photo so people can recognize you. Present consistent company, contact and sales information everywhere you’re listed. Have a clear and unique selling proposition to stand out from the crowd.”
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4) Jeff Lobb — Founder & CEO, SparkTank Media
“Content does two things: It provides your visitors with valuable information that they are interested in, and it helps you rank organically over time on Google. The more content you have, the greater the opportunity to show up in the specific searches you are targeting.”
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5) Michael Thorne — REALTOR®, RE/MAX Little Oak Realty
“Our industry is good at marketing ‘vanilla,’ Many people like vanilla—but they don’t love it. If you want buyers and sellers to remember you and your listings, you need to give your audience something that’s valuable and makes you stand out.”
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6) Juliana Casale — Director of Content, Placester
“Being a real estate agent is like running a small business, and no business succeeds without a business plan. Content marketing is the same way: You won’t see a return on your efforts without a thoughtful, comprehensive strategy.”
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7) Eric Sachs — President and Co-founder, Breakthrough Broker
“[If] you get 90% of things done, but you never finish it … you get zero from it. So compartmentalize. … Take your ‘should,’ take your ‘need,’ and do one thing at a time [with your real estate marketing]. Take one thing, get it 100% done, and you have something.”
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8) Sharon Steele — REALTOR, Sharon Steele Real Estate
“If [my audience] can search the hundreds of [blog] posts I have made over the years and come up with just the information they are looking for about a local business or event, I would think that would be a huge benefit.”
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9) Steve Pacinelli — CMO, BombBomb
“Every email you send trains people to open or delete your next email. So when you’re setting up your campaigns or you’re setting up an email workflow, you want to make sure that you come from a place or a point of value. … We call it the ‘ART’ of email sending. That stands for anticipated, relevant, and timely.”
“If you don’t have a LinkedIn profile that’s complete and perfect, you’re just tossing money out the door, because you could put your name into Google with your agency — anyone can — and LinkedIn will be in the top three [results] every single time. … If you’re going to use a [social] network, make sure that you’re going to use the network. Keep your profile current.”
10) Justin Stutz — VP of Training and Education, WEST
“Stay relevant. Relevancy is one of the most important factors to retaining past clients. Just because someone is not actively buying or selling real estate doesn’t mean you don’t have ways to add value to their life.”
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