Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events

5 Great Ways to Use Your Blog to Engage Your Community

5 Great Ways to Use Your Blog to Engage Your Community

August 26, 2014

Blogging for BusinessBlogs are powerful tools for building, engaging and maintaining an audience and demonstrating your market expertise. A blog is much more than a place to share your latest listings. In fact, if that’s all you’re doing with your blog, you’re probably not making much of an impact or gaining much of a following. There are all sorts of great ways you can leverage your blog to help build your network, which in turn will help you build your business.

Your blog should be the centerpiece of a two-pronged marketing attack. First, you want to get your name out into the community, so you can start generating referral business. Second, you want to collect leads directly from your website. By engaging your community directly, you can spread awareness of yourself and your business, as well as collect valuable information that potential clients need to know. Here are some simple ideas:

1. Write profiles of your favorite businesses.
Got a favorite local restaurant? Call up the owner and schedule a brief interview. Find out more about them and their business, and take some nice pictures. Everybody loves a little free press, and they’ll probably share your post among their social media network, thus creating traffic for your website.

2. Talk about the new store down the street.
Here’s a twist on #1. Got a new business opening up near you? Why not pop in and find out what they’re all about? New businesses are always eager to spread the word about themselves, and they’ll be grateful that someone in their community cared enough to help. This scenario offers the added bonus of helping your post rank well on Google for searches related to that business, since it likely hasn’t been mentioned by many other sites. This can help drive traffic to your site for years to come.

3. Write a “Top 5” list for various business categories.
Write a post about the best places to get local beers. All it really needs is a brief intro, 2-3 sentences on each bar, and links to those bars’ respective websites. People eat these lists up, which makes them very share-able. And of course, the bars themselves will be happy to share a post that lists them in the top 5 of just about anything.

4. Cover local events
Reach out to the organizers of local parades, festivals or other community events. You’ll get to meet a bunch of active neighbors, which will likely help to create further opportunities to network, down the road. You’ll also get the chance to share news of upcoming events with your database and web audience, which will help build and maintain their image of you as a knowledgeable information source.

5. Create a list of home-improvement resources
Imagine you’re thinking of selling your home. Is an agent really the first person you want to find? Or is it, perhaps, a house painter or contractor to help you update your kitchen? You might look for help on Google or just walk into the local hardware store and ask around. As an agent, wouldn’t it be nice if those local stores and contractors would recommend your services to these future sellers? Get proactive. Visit your local home improvement vendors, introduce yourself, ask them questions, then put together a list of various services. Write a catchy title like “10 Best Home Improvement Resources” and send it out to everybody on the list.

These are just a few ideas. The basic model is the same: Go out into your community. Meet people. Write nice things about them. It’s old-school network marketing with a new twist. By doing an actual service, rather than simply talking about your own business, you’re far more likely to make a lasting impact and generate referrals down the road.

  • Newest
  • Hottest
  • Most votes
  • Most views

No questions found.

Please log in to post questions.

Jeff

Marketing Technology Director

Comments

Add Your Review
Cancel reply

Your email address will not be published. Required fields are marked *

*

*

Can we help you find something?

Product Reviews

Trackxi

If you’re a Real Estate agent, transaction coordinator, or brokerage...

Photo Perfect

Photo Perfect is an easy to use app that takes...

Video Perfect

Video Perfect is an easy to use, Virtual Open House...

WESTprotect 411

Fraud attempts have increased significantly and the risks have never...

dashCMA Logo

dashCMA

Support your pricing strategy in minutes, not hours. dashCMA equips...

Tech Talk Blog

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

3 Buckets for Breaking Down Your Content In the world...

15 AI-powered tools for powering your marketing in 2023

Artificial intelligence (AI) has become a hot topic in recent...

Eliminate Instagran Spam Comments, Real Estate Marketing Tips

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

Are spam comments ruining your Instagram experience? You’re not alone!...

What makes a compelling email (that actually gets opened)?

Do you ever wonder how to get more people to...

How often should I post to Instagram?

I want 18 Reels per week, 27 long-form videos every...

MDA University

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

RSS Inman News Top Stories

  • Bank turmoil could spark ‘modest’ recession in second half of year
  • Single millennial women’s homeownership rate tanked in 2022
  • Zillow now accounts for nearly half of all real estate web traffic: Analysis
  • Mansion tax could be ‘hardest hit since 2007,’ Josh Altman warns
  • Altman Brothers Team signs new contract with Douglas Elliman

Featured Products

Trackxi

Photo Perfect

Video Perfect

WESTprotect 411

dashCMA

Spacio

Latest Courses

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

Latest Guides

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

15 AI-powered tools for powering your marketing in 2023

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

What makes a compelling email (that actually gets opened)?

How often should I post to Instagram?

6 ways to get stronger results from your email marketing campaigns

© 2023 Copyright My Real Estate Nerds.
MyHome, a Williston Financial Group Company™