Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events


Your Bio is the Center of Your Digital Universe


Your Bio is the Center of Your Digital Universe

August 27, 2014

“All roads point to Rome,” they say… Well in the world of real estate marketing, all roads should point to you.

You

The whole purpose of blogging, social media, business cards, networking…of marketing, in general, is to get the word out to potential customers that YOU, and only you, offer the goods and services they need, and that they shouldn’t waste their precious time looking elsewhere. You want them to know who you are and what you can do for them. That is the purpose of your personal bio, and that is what makes your bio the single-most important, most often used, and most powerful marketing document you will ever write.

Aside from a face-to-face meeting, your bio is often your best, if not only, opportunity to convince potential clients that you are the person who can best help them. Put yourself in the mind of the client… Imagine spending hours looking through websites and the countless numbers of often generic, cookie-cutter agent profiles available on the Internet these days. What would YOU want to see? Wouldn’t you be drawn to the agent who offered a compelling, vibrant image and a well thought-out, comprehensive yet personable profile? Don’t be just another boring page on the Internet. Be the agent who grabs and holds the attention of the consumer, and you will get the phone calls.

To get started, go with the classic “Who, what, where, why and when” approach.

  • Who are you? Where do you come from? What makes you interesting?
  • What do you do? What are your specialties? Do you work with buyers or sellers? Both? Do you know a lot about vacant land or short sales?
  • Where do you operate? What’s your market area?
  • Why are you the best person to work with? Why do you care about what you do?
  • When did you start doing what you do? How much experience do you have?

If you can answer those questions, you’ll have the foundation of a decent bio. Throw in some personal flare, maybe a quote or an anecdote, and you might be able to make it a great bio. Once you’ve got that, along with a decent headshot, you need to direct attention to it at every opportunity. Every blog post you write, every new listing you put out, and every e-mail you send should have a link to that bio.

  • Newest
  • Hottest
  • Most votes
  • Most views

No questions found.

Please log in to post questions.

Jeff

Marketing Technology Director

Comments

Add Your Review
Cancel reply

Your email address will not be published. Required fields are marked *

*

*

Can we help you find something?

Product Reviews

Trackxi

If you’re a Real Estate agent, transaction coordinator, or brokerage...

Photo Perfect

Photo Perfect is an easy to use app that takes...

Video Perfect

Video Perfect is an easy to use, Virtual Open House...

WESTprotect 411

Fraud attempts have increased significantly and the risks have never...

dashCMA Logo

dashCMA

Support your pricing strategy in minutes, not hours. dashCMA equips...

Tech Talk Blog

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

3 Buckets for Breaking Down Your Content In the world...

15 AI-powered tools for powering your marketing in 2023

Artificial intelligence (AI) has become a hot topic in recent...

Eliminate Instagran Spam Comments, Real Estate Marketing Tips

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

Are spam comments ruining your Instagram experience? You’re not alone!...

What makes a compelling email (that actually gets opened)?

Do you ever wonder how to get more people to...

How often should I post to Instagram?

I want 18 Reels per week, 27 long-form videos every...

MDA University

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

RSS Inman News Top Stories

  • Compass Houston founding member Garcia takes team to KW Luxury
  • First Citizens BancShares to acquire SVB in FDIC-brokered deal
  • ‘Great Reshuffling’ winds down as COVID hotspots and tech hubs cool
  • Market shift highlights brokerage fundamentals
  • Side partners with marketing software company Evocalize

Featured Products

Trackxi

Photo Perfect

Video Perfect

WESTprotect 411

dashCMA

Spacio

Latest Courses

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

Latest Guides

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

15 AI-powered tools for powering your marketing in 2023

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

What makes a compelling email (that actually gets opened)?

How often should I post to Instagram?

6 ways to get stronger results from your email marketing campaigns

© 2023 Copyright My Real Estate Nerds.
MyHome, a Williston Financial Group Company™