SmartZip

SmartZip’s SmartTargeting is the leading real estate “predictive marketing” solution.

SmartTargeting provides key insights into median home prices, turnover rates, property characteristics and more.

SmartTargeting’s data and predictive analytics engine analyzes your territory and ranks the homeowners most likely (and least likely) to sell allowing you to market to potential sellers and build relationships to convert top prospects into customers.

Pros

• Intuitive predictive behavior farming tool
• CRM tool included
• Can automate marketing to your sphere
• Landing page templates included
• Can combine direct mail campaigns with social media campaigns

Cons

• Cost prohibitive
• No trial period and long contract
• Lack of phone support