Linktr.ee
Instagram’s Business Account gives you one link in your Bio. Linktr.ee gives you the chance to make that one link count.
How it works:
Linktree is a free tool for optimizing your Instagram traffic, whether you’re a REALTOR, Lender, blogger, an artist or run a content platform. You’ll get one bio link to house all the content you’re driving followers to. It lets your content live longer than the feed.
Your followers will be able to discover all of your recent content as well as evergreen content that can live there for as long as the user likes. You are able to send followers anywhere: articles, websites, events and more. The basic plan gives you unlimited links—for free. The user can see how many clicks for each link—for free. And you can pick from a number of Linktr.ee themes.
The site is easily managed online. Select a title for where you want to send your followers and copy and paste the URL. Simply drag and drop to re-order the links.
The free version gives the user the awesome basics, but for the Instagrammers ahead of the curve, Linktr.ee Pro ($6.00 a month) can help you get even more out of your Instagram Link. Linktr.ee Pro gives you all the basics from the free version and:
- Capture your visitors email addresses with the email / newsletter signup integration.
- More Linktree themes.
- See a day-by-day breakdown of link traffic.
- Complete customization of your linktree colors, button styles and fonts.
- Highlight your most important links with priority links.
- Change the title of your linktree.
- Time your links to go live in-line with scheduled posts.
- Re-target your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID.
- Show traffic as ‘Social’ in Google Analytics.
The Help section of the website is loaded with articles walking the user through all of the platform’s features and tools.
Pros
- Great for someone who wants simple solution.
- Pre-schedule links to appear and disappear (if using Linktr.ee pro).
- Facebook Pixel integration (if using Linktr.ee pro)
- An easy way to add and remove links to your Instagram bio in a batched manner
- See exactly how much traffic each potential call to action (CTA) is driving, then restructure Instagram CTA strategy based on what actually converts.
Cons
- Linktr.ee branding on the landing page.
- No option for subheaders.
- Too MANY choices. Lets us think we can drive to whatever we think is good......even if that’s 47 different things
