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What if…There Was a 🔮 Crystal Ball for Content Creation?

Marketing

What if…There Was a 🔮 Crystal Ball for Content Creation?

November 10, 2020

Great news, there is!

In fact, I have two that you should check out. You will be surprised at how easy it is to create content when you know what “the people” want.

But first, why am I sharing this with you?

  • Because you have a wealth of valuable Real Estate knowledge that people are searching for daily.
  • Because trust and rapport are built through education and information.
  • Because timely content = business!

Where is content important?  To name a few places you may need to create content…

  • Instagram
  • Facebook
  • LinkedIn
  • Google
  • Newsletters
  • Mailers

Crystal Ball #1:  Google’s Auto Suggest

Have you noticed that you search in phrases?  We talk to our search engines like we talk to each other.  If you want to know what long-tail phrases people are using to search the topic you cover, give Google Auto Suggest a try.

  1. Go to Google.com
  2. Start a search with a phrase that you want to build content around, I.e.  How to sell my home…and wait to see what the auto-suggest fills in as suggested searches.   What shows up next are the key phrases that are most commonly searched around the content that you are an expert in!

 

Crystal Ball #2:  Keywords Everywhere Chrome Extension

The free Chrome Extension Keywords Everywhere works on both Chrome and Firefox as a browser add-on.  It offers insight into what keyword phrases are being used to search the topics that you are creating content on.

  1. Download Keywords Everywhere
  2. Open the browser and enter your topic in the search bar
  3. Keywords Everywhere will display search trend data & the top 8 search phrases based on your topic
For example, if I use Keywords Everywhere for the search:  how to buy a home, it will display the top trending phrases used to search around it.  These suggestions would make strong article and video titles as well as content topics for posts, videos, blogs, and newsletters.

Bonus Crystal Ball:  Your People!

Listen to the questions that clients ask you about Real Estate, collect them in NOTES on your phone, & leverage this list to inspire your content.

Now you know where to go to find out what content and titles will get the most engagement on Search, Social video & your nurture emails. Give it a try, you deserve to create the perfect content going into 2021 & beyond🔮 !

Wendy Lunt

VP Marketing Technology Director, Washington

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