Pinterest Part 2: How to Pin Your Way to Organic Website Traffic 

September 16, 2024

Welcome back! 

Here’s a Quick Recap of Pinterest Part 1: Why Pinterest Matters for Real Estate Marketing

Before we dive into the practical steps of using Pinterest, let’s quickly revisit why it’s such a powerful tool for real estate professionals:

1. Traffic Driver: Pinterest acts like a search engine, driving substantial organic traffic to your website.
2. Long-lasting Content: Pins have a much longer lifespan compared to posts on other social media platforms.
3. Visual Showcase: The platform’s visual nature is perfect for highlighting properties and services.
4. SEO Benefits: Optimized Pins can improve your visibility both on Pinterest and in search engines.
5. Expert Positioning: Educational content and virtual tours help establish you as a trusted real estate expert.

Now that we’ve refreshed our memory on the ‘why’, let’s focus on the ‘how’ of effectively using Pinterest for your real estate marketing.

Ready to take your Pinterest game to the next level? Let’s get started, my friends.

How to Pin Content Effectively

Optimize Your Pinterest Profile 

Keywords and phrases are particularly important in your profile optimization. Be sure to use specific searchable terms your ideal audience would be searching for. 

Use a Professional Profile Picture:  Ensure your profile photo is clear and represents your brand. The appropriate size is 165×165 pixels.

Write a Compelling Bio:  Include what you do, who you serve, and use keywords like “Real Estate in [YOUR CITY]” and “[YOUR NEIGHBORHOODS/COMMUNITIES]” to attract your target audience.

Claim Your Website:  This step is crucial for tracking analytics and enhancing the credibility of your Pins.

Create Pinterest Boards with Specific Themes 

Board Names:  Use clear, keyword-rich titles for your boards, such as “Home Buying Tips,” “Local Neighborhood Guides,” or “Property Investment Advice.”

Board Descriptions:  Write detailed descriptions including keywords to help users find your boards more easily.

Content Strategy

Design Eye-Catching Pins

 Use High-Quality Images:  Bright, high-resolution images stand out and attract more clicks.

Add Text Overlays:  Use short, catchy text on your images to convey the main idea quickly. For example, “10 Tips for First-Time Homebuyers.”

Rich Pins:  Enable Rich Pins to automatically pull metadata from your website, such as pricing and descriptions for property listings.

Write Engaging Pin Descriptions

Use Keywords Wisely:  Include keywords like “real estate marketing,” “digital marketing,” and any relevant property details.

Incorporate a Call to Action:  Encourage users to click through to your website with phrases like “Learn more” or “Explore the property.”

How to find Keywords for SEO Optimization

If you are searching for trending keywords and phrases to use in your marketing, try using one of the following free tools or strategies: 

• Google – Cost: Free
  • People Also Ask – Start with a basic keyword about your niche or industry. When the search results are displayed, move to the section “People Also Ask” to find phrases and keywords users are searching for relative to your niche. 
  • Google Trends: Search for top trending searches – This is great if you like to work trending topics into your content. If you are simply looking for keywords, it’s also a great tool for this purpose and it’s free. 
• Keywords Everywhere – Cost: Freemium.
  • The browser extension gives you automatic suggestions in your search pages and there are options to upgrade depending on your needs.
• Answerthepublic.com – Cost: Free
  • Up to 3 keyword searches per day.

Schedule Pins for Optimal Times 

Use a Tool like Metricool:  Automate your pinning schedule to ensure your content is posted when your audience is most active.

Space Out Pins:  Avoid overwhelming your followers by spreading out your pins over time. These Pins should be at least spread out by two weeks.  

Automated Pinterest Plan to Drive Traffic

To truly leverage Pinterest as a traffic-driving tool, consistency is key. Below is a 10-post plan from ONE piece of content that you can automate to maintain a steady flow of content over the next few months. Using a piece of your pillar content (ie. a blog post or long-form video content) create 10 Pinterest images on Canva with varying descriptions, pin design, and keywords. 

Each post is designed to engage different segments of your audience, keep your profile active, and drive traffic to your website.

Use this canva template to create 10 pins for your content. Simply add your own content and schedule!

Bonus: For each PIN, ask AI to create 10 different 2-3 sentence summaries that are SEO optimized for your keywords with a Call to Action. Add a Description, Hashtags, and a CTA for each post. Rotate through those in the following Pins.

Schedule this content directly through the content scheduler on Canva, via Pinterest, or a third-party scheduler like Metricool. 

Final Thoughts

By following this automated Pinterest plan, you can maintain a consistent platform presence and drive traffic to your website.

Remember, the key to Pinterest’s success lies in the quality of your content and the consistency of your efforts. Start pinning today, and watch your real estate business grow!

Stay tuned for more tips and strategies to optimize your digital marketing efforts across all platforms. 

Until next time, happy pinning!