Pillar Content: A Key Strategy for Effective Real Estate Marketing

In the world of content marketing, your ‘pillar content’ acts like a compass, guiding you through the process of content creation. Imagine these as your content’s guardrails or a guiding framework, providing clarity and direction.

What are content pillars? Typically, these encompass three to five key topics that you consistently rotate through in your content calendar. The beauty of pillar content is its flexibility; these topics don’t need to be overly specific, yet they provide enough structure to keep your posting schedule consistent and engaging.

Let’s explore some potential pillar content ideas and examples:

1. Expertise: Your unique insights and perspectives on industry news and market insights should be leveraged. Sharing your expertise not only establishes your authority but also keeps your audience informed and engaged. Taking this a step further, educational content about the transaction process can be repurposed in many forms, both video and in print.
2. Social Proof and Success Stories: Showcase your daily professional life, like guiding clients through home viewings or sharing heartwarming client testimonials. These stories provide social proof and humanize your brand, making it more relatable.
3. Local Community Highlights: Introducing local businesses or community events is a wonderful way to connect with your audience on a more personal level. It underscores your involvement and commitment to the community you serve. This also provides opportunities for visibility from their audiences as well.
4. Interior Design and Home Improvement Tips: Share insights from home inspections or current trends in the DIY space. This can be a treasure trove of content that is both informative and engaging.

Remember, these are just examples. Pillars can be ANYTHING you want them to be. It doesn’t have to be all business. We are all people with personal passions and interests outside of work. Whether you’re an avid artist, fitness enthusiast, or mindful yogi, integrating your hobbies can add a unique and relatable touch to your content and provide a window into the person behind the profile.

Once you’ve defined your content pillars, weave them into your content strategy. This approach will not only create consistency with your ideal audience, it will also simplify your workflow. No more staring at a blank page wondering what to post about. With a clear framework, and knowing who your audience is, it becomes a more focused and enjoyable task.

Here’s a bonus ChatGPT prompt to get you started:

ChatGPT, I’m a [your profession] specializing in [your niche]. I need engaging content ideas around my pillar topics: [List of 3-5 pillar topics]. Can you suggest some creative content ideas that align with these themes and appeal to my target audience of [describe target audience]?

If you missed the piece on defining your target audience you can do that via this link.

Can’t wait to see what you create – Tag me @_tarameier_ on Instagram so I can cheer you on!