Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events

Please stop “marketing” like this!

Uncategorized

Please stop “marketing” like this!

April 6, 2017

My cell phone rings yesterday. It’s a number I don’t recognize.

Hi, this is Jeff, how can I…

A robotic voice cuts me off: “Hello, this is so-and-so with Kaiser Permanente calling for…  (in a now even more robotic voice) Jeff-rey Bern-he-isel.  (back to regular robotic voice) Birthday’s are the perfect time to celebrate the good things in life. They’re also a great time to take stock of your health, and we’d like to help by keeping you up to date with your preventative care.”

That’s great, Doc… except my Birthday was over 2 weeks ago!

Here’s one of the many similar messages I received through Facebook on my Birthday from a “friend”:

“Hey Jeff, I just wanted to say HAPPY BIRTHDAY! If you or anyone you know is looking to buy or sell a home, I’d love to help!”

Uhhh, thanks… I think?

Just Stop!

Is this the kind of “marketing” you do at your clients, family and friends?  If so, do us all a favor and PLEASE STOP. It’s obnoxious.

No matter what some guru at a conference says… this style of marketing isn’t cool. I don’t care if it’s a social media post, an email, text message or a smoke signal. It doesn’t give anyone the warm fuzzies that you’re hoping it will. If anything, it actually has the opposite effect on people. As if I didn’t dislike going to the doctors office enough already!

Here’s a good example of what DID give me the warm fuzzies:

Birthday MarketingWhat makes this example so special? 

Well, it’s obvious (at least to ME) that there was some thought put into this post. My friends and I have an inside joke about wolves, and I like to enjoy a good steak and whiskey… sometimes in the confines of my hot tub (hey, this is a judgement free zone!). Then, as if that wasn’t good enough, he adds to “wash it all down with a few Cokes” which if you know me, you know that this post hits the nail on the head in just about every possible way. Well, done JT. Well done.

I received several other messages, emails, text messages similar to this from various friends from across the country. Each one customized and referencing something about my personal life, our friendship, moments from Birthdays past, etc. 

So, whether you’re trying to take advantage of someone’s Birthday as a day to market to your clients, family and friends, or even things like sending an email or connecting with people on LinkedIN with the hopes of staying “top-of-mind” the next time they need a Realtor… Take the extra couple minutes and put in a little effort to customize the message. Create a little personalized video, use an app like SpeakNPhoto to add a voiceover to an image that you can text, or just pick up the phone and call the person! 

It’s THAT kind of thoughtful customization that will make all the difference in the world to that person and to the results you’ll likely see from referrals or repeat purchases.

Jeff

Marketing Technology Director

Comments

Add Your Review
Cancel reply

Your email address will not be published. Required fields are marked *

*

*

Can we help you find something?

Product Reviews

Trackxi

If you’re a Real Estate agent, transaction coordinator, or brokerage...

Photo Perfect

Photo Perfect is an easy to use app that takes...

Video Perfect

Video Perfect is an easy to use, Virtual Open House...

WESTprotect 411

Fraud attempts have increased significantly and the risks have never...

dashCMA Logo

dashCMA

Support your pricing strategy in minutes, not hours. dashCMA equips...

Tech Talk Blog

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

3 Buckets for Breaking Down Your Content In the world...

15 AI-powered tools for powering your marketing in 2023

Artificial intelligence (AI) has become a hot topic in recent...

Eliminate Instagran Spam Comments, Real Estate Marketing Tips

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

Are spam comments ruining your Instagram experience? You’re not alone!...

What makes a compelling email (that actually gets opened)?

Do you ever wonder how to get more people to...

How often should I post to Instagram?

I want 18 Reels per week, 27 long-form videos every...

MDA University

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

RSS Inman News Top Stories

  • Bank turmoil could spark ‘modest’ recession in second half of year
  • Single millennial women’s homeownership rate tanked in 2022
  • Zillow now accounts for nearly half of all real estate web traffic: Analysis
  • Mansion tax could be ‘hardest hit since 2007,’ Josh Altman warns
  • Altman Brothers Team signs new contract with Douglas Elliman

Featured Products

Trackxi

Photo Perfect

Video Perfect

WESTprotect 411

dashCMA

Spacio

Latest Courses

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

Latest Guides

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

15 AI-powered tools for powering your marketing in 2023

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

What makes a compelling email (that actually gets opened)?

How often should I post to Instagram?

6 ways to get stronger results from your email marketing campaigns

© 2023 Copyright My Real Estate Nerds.
MyHome, a Williston Financial Group Company™