Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events

TechBytes: Online Reviews, Instagram Ads, Artificial Intelligence and Zillow

Technology

TechBytes: Online Reviews, Instagram Ads, Artificial Intelligence and Zillow

November 5, 2015

This is our first edition of WFG’s Tech Bytes curated by Jeff Bernheisel – WFG’s National Director of Technology Marketing. These posts are meant to be small bytes of easily digestible technology news as it relates (mostly) to the real estate industry. We hope you enjoy!

WhiteSpark’s “Reputation Builder”

One of the few SEO companies that I actually trust just launched a pretty awesome platform today called their “reputation builder” (see image to the right) that helps small businesses get more online reviews from their clients and sphere of influence (and just FYI, if you’re a Realtor… you ARE a small business). While this isn’t the holy grail of online review syndication that I personally have been dreaming up for years, I took a run through it today, and it’s a pretty sweet platform that I think could easily equate to more business if integrated into your post closing marketing plan. You DO have a post closing marketing plan, don’t you? If not, contact your WFG National Title sales rep. They can help!

The guys over at Curaytor published a pretty in-depth “first look” at using Instagram ads for real estate purposes. In other news, I’m still waiting for Facebook to give me access to run Instagram ads in my ad manager. Hey Chris, can you give Zuckerberg a call for me? Thanks buddy!

Speaking of Facebook, Yann LeCun, director of the artificial intelligence research group recently showed off a pretty amazing app that can actually detect and verbally describe what’s in a photo. Not sure there are implications for the real estate industry for this app just yet… but this AI stuff is something I think should be watched closely as it begins to become self aware and take over the…  oh, never mind.

Brad Inman shares some insight into why Zillow will never become a real estate brokerage, saying “Why would they? Their business model looks like it may be better.” He posted this article on Facebook, stated he was done talking about Zillow for a while, dropped the mic and exited stage left in typical Brad fashion. #BOOM.

We know our buyer clients are searching for homes on sites like Zillow, RedFin, etc. Why not provide your clients a tool that allows them to use any of these sites, while overlaying your contact info, and the ability to easily share the properties they’re interested in looking at in a Pinterest style format?

 

Jeff

Marketing Technology Director

Comments

Add Your Review
Cancel reply

Your email address will not be published. Required fields are marked *

*

*

Can we help you find something?

Product Reviews

Trackxi

If you’re a Real Estate agent, transaction coordinator, or brokerage...

Photo Perfect

Photo Perfect is an easy to use app that takes...

Video Perfect

Video Perfect is an easy to use, Virtual Open House...

WESTprotect 411

Fraud attempts have increased significantly and the risks have never...

dashCMA Logo

dashCMA

Support your pricing strategy in minutes, not hours. dashCMA equips...

Tech Talk Blog

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

3 Buckets for Breaking Down Your Content In the world...

15 AI-powered tools for powering your marketing in 2023

Artificial intelligence (AI) has become a hot topic in recent...

Eliminate Instagran Spam Comments, Real Estate Marketing Tips

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

Are spam comments ruining your Instagram experience? You’re not alone!...

What makes a compelling email (that actually gets opened)?

Do you ever wonder how to get more people to...

How often should I post to Instagram?

I want 18 Reels per week, 27 long-form videos every...

MDA University

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

RSS Inman News Top Stories

  • Bank turmoil could spark ‘modest’ recession in second half of year
  • Single millennial women’s homeownership rate tanked in 2022
  • Zillow now accounts for nearly half of all real estate web traffic: Analysis
  • Mansion tax could be ‘hardest hit since 2007,’ Josh Altman warns
  • Altman Brothers Team signs new contract with Douglas Elliman

Featured Products

Trackxi

Photo Perfect

Video Perfect

WESTprotect 411

dashCMA

Spacio

Latest Courses

Geotagging for SEO > A Guide to Optimizing Your Online Local Presence with Geotags & Keywords

Latest Guides

Content that Keeps on Giving: How to Make the Most Out of Your Content Strategy

15 AI-powered tools for powering your marketing in 2023

Why Spam Comments Hurt Your Instagram Strategy (and What to Do About Them)

What makes a compelling email (that actually gets opened)?

How often should I post to Instagram?

6 ways to get stronger results from your email marketing campaigns

© 2023 Copyright My Real Estate Nerds.
MyHome, a Williston Financial Group Company™