How to Optimize Your LinkedIn ProfileMay 25, 2014
Since I created my LinkedIn profile about 10 years ago, I have used the service for little more than connecting with former college, law school and work associates. As social media has exploded so has LinkedIn, which now has more than 300 million members in over 200 countries and territories. In fact, 1 out of every 3 professionals has a LinkedIn profile. In addition, LinkedIn is the #1 social network for driving traffic to corporate websites and is the most effective network for B2B content. LinkedIn is much more than a website to monitor your professional popularity, it is a vital tool that can be used to identify, pursue and win new business.
Viveka Von Rosen is a renowned LinkedIn Expert and her website provides a treasure trove of information from how to list your name, to which groups to join, to how to best use new and updated LinkedIn tools such as the search function. She also hosts a blog that contains a ton of useful information on how to best use LinkedIn.
Her website: http://linkedintobusiness.com/linked-b2b-resources. Check out the tips and blog section.