Work in the Blue OceanJuly 3, 2014
If you’re looking to succeed in the real estate market, you need to figure out how to differentiate yourself from the crowd. Most agents I talk to are trying to play the exact same game that every other agent is playing. It’s hard to win a game when there are hundreds if not thousands of participants. However, if you choose to play a different game, you have much better odds of not only winning, but winning big! If you’re looking for a book, or better yet a system, that will help you change the game your playing, check out ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W. Chan Kim and Renee Mauborgne.
You can also check out their website: http://www.blueoceanstrategy.com/