Mobile Full Width Tablet Small Desktop
  • Home
  • About
  • Product Reviews
  • Tech Talk Blog
  • Events
  • Our Team
  • Contact
  • My Account
  • About
  • Contact
  • Sign In
  • Home
  • Product Library
  • Tech Talk Blog
  • Our Team
  • Events

Did Google’s “Pigeon” update just poop on your local SEO efforts?

Did Google’s “Pigeon” update just poop on your local SEO efforts?

August 8, 2014

Just over a week ago (July 24th), news began spreading that Google had made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land in absence of an official name by Google.

I was going to write a huge SEO post analyzing this update for several real estate categories, but in doing research I found several counter intuitive results that made me rethink my decision and choose to wait it out a bit longer before making any substantial claims and recommendations.

One major problem is the local “map pack” which was supposed to have disappeared for 60% of searches, was still there for several of the real estate related searches I was performing. However, for some others it’s now completely gone.

So, what’s the big deal?

The big deal is, that for those unlucky souls in an area where the map pack is now gone, rankings, impressions and traffic numbers took a massive nose dive the day they flipped the switch, and people started freaking out (some rightfully so – see the screenshot below of a client’s impressions).To go from 200 impressions per day to less than 50, and potentially all the way to zero if the last couple day trend holds up… is a pretty hard pill to swallow when Google claims it’s just experimenting with various ways of presenting relevant local search results that more closely resemble organic search results. Do they not realize they’re also “experimenting” with people’s income as well?

This is a perfect example of why I always recommend against putting all your eggs in one basket when it comes to online traffic sources, especially if they happen to be pigeon eggs. 🙂

Jeff

Marketing Technology Director

Comments

Add Your Review
Cancel reply

Your email address will not be published. Required fields are marked *

*

*

Can we help you find something?

Product Reviews

Trackxi

If you’re a Real Estate agent, transaction coordinator, or brokerage...

Photo Perfect

Photo Perfect is an easy to use app that takes...

Video Perfect

Video Perfect is an easy to use, Virtual Open House...

WESTprotect 411

Fraud attempts have increased significantly and the risks have never...

dashCMA Logo

dashCMA

Support your pricing strategy in minutes, not hours. dashCMA equips...

Tech Talk Blog

Reviews

3 Proven Strategies for Realtors to Get More Google Business Page Reviews

In the competitive world of real estate, a strong online...

ChatGPT for Realtors

Maximizing Business and Productivity: How Realtors Can Leverage ChatGPT

In today’s fast-paced real estate market, staying ahead of the...

Optimize your Google Business Profile

How to Optimize Your Google Business Profile

In today’s digital age, having a strong online presence is...

Instagram Reels and Carousel Posts

Unlocking Instagram’s Potential: Reels, Carousel Posts, and How to Skyrocket Your Following

Social media has become an essential tool in marketing for...

Baby Boomers: Your Ticket to Real Estate Success in 2023

According to the latest 2023 NAR Home Buyers and Sellers...

MDA University

No posts found.

RSS Inman News Top Stories

  • Mauricio Umansky survives week 1 of ‘Dancing with the Stars’
  • Homes are no longer affordable for the average American, report says
  • Hollywood’s top 35 luxury real estate agents, revealed
  • Lions and tigers and bears, oh my: The Download
  • Canada’s version of the bombshell commission lawsuit gets serious

Featured Products

Trackxi

Photo Perfect

Video Perfect

WESTprotect 411

dashCMA

Spacio

Latest Courses

No posts found.

Latest Guides

3 Proven Strategies for Realtors to Get More Google Business Page Reviews

Maximizing Business and Productivity: How Realtors Can Leverage ChatGPT

How to Optimize Your Google Business Profile

Unlocking Instagram’s Potential: Reels, Carousel Posts, and How to Skyrocket Your Following

Baby Boomers: Your Ticket to Real Estate Success in 2023

Tech Up Your Real Estate Business with These Must-Have Tools

© 2023 Copyright My Real Estate Nerds.
MyHome, a Williston Financial Group Company™